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Sound an alarm! Advertising, not deals, builds brands.

David Ogilvy , in The Unpublished David Ogilvy
wisdom loss build ideas price advertising marketing deals branding brands brand sales brand-building cost-cutting

It's your duty to build your brand daily not in a day

Bernard Kelvin Clive
progress consistency personal-branding branding brands brand-building

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

John Hegarty , in Hegarty on Advertising
remembering recall advertising marketing branding brands brand sales brand-building brand-recognition