Hide yourself in God, so when a man wants to find you he will have to go there first.

Don’t overact the story of your name. Overact the story of your work.

Just becauseyou feel lostdoesn't meanthat you are.Sometimes youjust have to relax,breathe deep,and trust the pathyou're on.

Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.

Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.

Tweet others the way you want to want to be tweeted.

Tweet others the way you want to be tweeted.

Your skills will aid you to define your brand. Your brand determines who leads you and who you lead.

In the present day corporate world, it is utmost important to build a personal brand for yourself and anyone who knows the basics of brand-building would know that it is impossible without proper self promotion!

Use social events, social networks and every get-together at work to build a stronger brand YOU!

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

We sometimes try to impress people we just met by not trying to impress them.

WHAT IS TRUTH?Truth is not a thingOr a concept.It is as multidimensionalIn its meaningAs it is in its reflection.It is both invisibleAnd visible.It carries tons of weight,But can be carried.It is understood first through the spiritBefore science,And felt in the heart,Before the mind.Truth is not always heard by reason,Because reason sometimesIgnores Truth.Always listen to your conscience.Your conscience is your heartAnd reason is your mind.Your mind is simply there to reasonWith your heart.But remember,Truth is in your heart,And only through your heartCan you connect to the light of God.He who is not motivated by his heartWill not see Truth,And he who thinks only with his mindWill be blind to Truth.He who does not thinkWith his conscience,Does not stand by God,For the language of lightCan only be decoded by the heart.He who reads and recites words of GodAlso does not stand by God –If he merely understandsWords with his mindBut not his heart.Truth is black and white,And the entire spectrumOf colors in-between.It can have many parts,But has a solid foundation.Truth lacks perfection,For it is the reflection of all,Yet its reflection as a whole,Is more beautifulThan the accumulated flawsOf the small.Truth is the only brandWorth breathingAnd believing.So stand for truthIn everything you do,And only thenDoes your life haveMeaning.Poetry by Suzy Kassem

If your culture is how you do business internally, your brand is what people believe about you externally.

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.

To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell, is your brand.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.

Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything.

Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need.

Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.

Cut off's are like real sadist as they watch some folks happy and disappoint the majority. People dream of a life at Delhi University. Delhiites know there is something special about the brand name and life at the campus. Rest as they say is history and it speaks volumes.

If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)

Those who cannot conquer must bend the knee. They must find strength, or serve those of us who have. You are my generals. I will send you out: my hunting dogs, my wolves with iron teeth. When a city closes its gates in fear, you will destroy it. When they make roads and walls, you will cut them, pull down the stones. When a man raises a sword or bow against your men, you will hang him from a tree. Keep Karakorum in your minds as you go. This white city is the heart of the nation, but you are the right arm, the burning brand. Find me new lands, gentlemen. Cut a new path. Let their women weep a sea of tears and I will drink it all.

You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to manifest that brand.

Bear it in mind that when you have no brand, “no brand” is your brand and that’s a negative brand!

Your true power is not in your difference, but in your consistency of being different. The world will always adjust to consistency, yet struggle with change.

Entrepreneur, your message, mindset and mandate is connected to your brand, business and brain.

Nothing you build will ever last without a lot of tender-loving-care (TLC).

One more action to transform your dreams, one more passion to reform your brand; give one more trial and you’ll never regret your willingness to hold on!

Flirting is the promise of sex with no guarantee. A successful brand, then, is the promise and guarantee of a mind shattering experience each and every time.

Hug your customers but also offer handshake to your competitors.

First make your business itself a brand and then every product you create will be accepted as a brand.

Negotiation is permissible for mediocrity not for excellence.

If it's about the strength, every big animal can catch any mouse... but the skillful brand of the cat makes it's catch exceptional! Go, get the skills!

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.

So, fuck ’em, we say. Fuck the mundane of Mainstream, the elitists of Literature. We’re GENRE FICTION and proud of it, proud to wear that brand painted on the backs of our biker’s jackets.

Good communication has just a little to do with eloquence. It's character that makes it more successful. Harsh words nicely articulated are sharp enough to kill your brand!

Learn new things. Do progressive research into what you do and find out how others outside your quarters are doing it. Dare to be excellent. Average brands easily go into extinction soonest.

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.

Even the richest of brands are robbed by poor character.

Keep your handkerchief neat, and then you can be trusted with a bigger clothe. If you can’t manage few minutes, you are likely to waste 24 hours no matter how many times it’s given to you!

Make good choices. The environment in which you dwell can have a high influence on what you will achieve. Friends you associate yourself with have the potential to reduce or upgrade your brand. What you think about can make you remain where you are or move you higher in your endeavours.

Remember iron sharpens iron. People inspire people, therefore, always ensure that you read books that can easily guide you to discover strategies of making a good name.

Sound an alarm! Advertising, not deals, builds brands.

Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

With a strong personal brand, you become the only option in the eyes of your ideal customer.

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.

The thing is, If you try to market to everyone, then you successfully market to no one.

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

Branding is the art of differentiation

Entrepreneur, your last 20 tweets has to be about your brain, brand and business.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Your brand story’s “happily ever after” involves open wallets.

All human aspirations are opportunities for brands to build relationships.

Your dreams can earn you money and provision when you don’t only have fans, but customers.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

Even if your company’s financial condition can withstand the inefficiency of quality service, your brand likely won’t.

Entrepreneurs are all unique. One way to build a business and turn it into a brand is to know who you are.

Your brand is that ADHESIVE image you carry, that has the ability to STICK to the minds of people you meet physically or otherwise. Brand yourself positively because whoever gets to know you when passing by takes your image along!

Never fall in love with anything life throws at you. You have what it takes to colour your environment with the right decisions at the right time!

Ensure that your daily chores, thought, actions, speeches and steps are taken with the purpose of giving you a good brand. Decide to be who God wanted you to be.

Bear it in mind that tomorrow must also have its own brand of assignments. Shifting today’s work to tomorrow is an inevitable step towards massing up difficult tasks for yourself, whose risk of leading into failure is high.

When you are isolated and obscured, your achievements may be wonderful but unknown.

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.

Share your ideas with people of like-mind and get motivated by their encouragements and experiences.

Personal branding for dream fulfillment often comes like the process of building castles. You have to be attracted to the construction work carefully, consistently and passionately over time.

Attend seminars, forums, conferences, summits and sessions where interesting topics about dream fulfillment and personal branding are prioritized themes and topics. Get exposed to better ways of doing things

Convert your fans into your customers by adding value to what you do.

Watch out for what people commend you for and do it diligently. Don’t stop if compliments no longer come.

Good character keeps good brand safely. Bad character destroys hard earned brands.

Maintain the name you build. It is easier to make a good brand than to maintain a good brand already made. Wining a trophy is not as difficult as defending it.

Study whatever you were told very carefully. Make the best choices for the best brands and discard the rest.

Embrace the social media and utilize it wisely to promote your brand. When you optimize the social media, you may go offline, but your brand will never go off-track.

People can still see you even if you enter the next door. Even if you are dead and gone, they can still see you. What is necessary is whether they see you for the good, bad or ugly reason.

Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.

Your brand resides in your dominant talent. Other talents and gifts are only there to connect you to the right people for the right choice and the right places for the right actions.

If you hide the talents, you hide your brand. It’s simple.

Build a name. Personal branding is all about name building. I don’t just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do

Without good personal brands, whatever you do may not be accepted and patronized; without any brand at all, you may do something great which will not be known.

Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.

Whatever you do gives you the name it gives.

Your brand is your personal lawyer... It defends and speaks for you even in your absence. Keep calm and maintain a good brand!

Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great but unknown! Your influence can travel long distances if only you give them the chances to go where they are needed! Rebrand yourself!

Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes. Some brands shine occasionally!

It's easier to maintain a good character than to recover it when it's gone bad!

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

Having a me-too brand is a death sentence.

Cookie cutters are for baking, not branding.

Life is made up of dots

Appreciate what everybody does, especially those doing what you are also doing. Don’t crave for attention and fame. It will come automatically when your brand is well situated.

Your personal brand determines the kind of leadership influence you’ll provide.

The main factor that makes leadership potentials to become abused often is ignorance. Many people can merely spell their names in alphabets, but cannot pronounce their brands!

If you don't build a personal brand, someone else will brand you with the wrong label.

A brand is a person that has a voice, evokes emotion and spreads a message.

A brand is a person.

A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label.

Build a brand or a brand will build you.

Build a valuable brand by branding what is valuable about you.

​Till mirrors were Invented, Face was not You, Not Even part of Your Performance.

In a world of selfie-addiction smile usually is the brand name for an essential drug called pretense

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

If you don’t have your own identity, you will adopt the brand of another

Your reputation has no duplicate. You are one till the end of time. Once it is damaged, a fresh personality cannot spring from the old one.

Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

When you do a negative thing, you give a negative impression about yourself to those who watch or get to know you. That is your brand.

If opportunity doesn't come knocking at your door, build a brand.

Life isn't about the brand of clothes you wear, or about who looks the best. It's about the number of faces which smile when they hear your name

Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.

People, there's no such thing as, THE BEST CAMERA BRAND, but yes there will always be THE BEST CAMERA AT ANY GIVEN TIME. Technology will change, but not art.

Maybe the Truth of the Meaning of Life, Ancient and Arcane Knowledge of the Great Unknowable Universe is handed down only to persons presenting with the correct brand-name footwear. If you turn up wearing Shoe City knock-offs, you don't get to pass Go and collect Infinite Enlightenment.

There is only one you on the globe today. You have been built to inspire and designed to dazzle. Live your uniqueness!

A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.

Entrepreneur, either your brand is distinct or your brand is distant.

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.

A clear personal brand communicates what you have to offer and attracts desirable opportunities.

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

You live in this world once. Let your true and authentic YOU get unleashed. The world is desperately waiting your unique brand unchained.

Negative people will always be there to stain your pure image with their dirty tongues and brushes, but you'll always remain as white as snow, no matter how high the quality of paint they use.

It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Ain’t nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.

Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.

Sex doesn't sell anything other than itself

Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average

I put the bra in brand, and I top it!

Make your brand memorable or risk fading out!

Any Brand that does not bear good fruit, will fade away and die!

Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression

The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.

Embody the Unique Value Proposition through a consistent brand system

The power of the brand is not in the name but what has been invested in that name over the years.