What’s in an Orange?Cuba has encouraged foreign investments in agriculture. The Cuban citrus industry was started during the 1960’s to supply the former Soviet Union, as well as other socialist countries in Eastern Europe, with oranges and grapefruit. After the economic crash and the restructuring of the Soviet Union, the demand for citrus crops fell off by about half. In 1994, the National Citrus Corporation was founded in Cuba, and is now known as the “Fruit Trees Enterprise Group.” It consists of 13 nationally owned citrus enterprises, a commercial company and 4 processing plants. Cítricos Caribe S.A. has three cold storage facilities and exports to contracted foreign vendors. A Chilean venture and a Greek-British consortium, both affected by the decline of demand, halted their operations in 2014. However an Israel company has successfully developed huge citrus and tropical fruit plantations on the island, with most of their crops being sold in Europe. Israeli orange groves stretch for miles in the Matanzas Province, east of Havana. The province known chiefly for its white sandy beaches and resorts also has the massive BM Corporation, based in Tel Aviv, operating huge citrus groves and one of its packinghouses there. Its modern processing factory is located in the middle of 115,000 acres of groves. It is known as the world’s largest citrus operation.Read the award winning bock that is at all the US Military Academies,

Walking into a bookshop is a depressing thing. It’s not the pretentious twats, browsing books as part of their desirable lifestyle. It’s not the scrubby members of staff serving at the counter: the pseudo-hippies and fucking misfits. It’s not the stink of coffee wafting out from somewhere in the building, a concession to the cult of the coffee bean. No, it’s the books. I could ignore the other shit, decide that maybe it didn’t matter too much, that when consumerism meets culture, the result is always going to attract wankers and everything that goes with them. But the books, no, they’re what make your stomach sink and that feeling of dark syrup on the brain descend. Look around you, look at the shelves upon shelves of books – for years, the vessels of all knowledge. We’re part of the new world now, but books persist. Cheap biographies, pulp fiction; glossy covers hiding inadequate sentiments. Walk in and you’re surrounded by this shit – to every side a reminder that we don’t want stimulation anymore, we want sedation. Fight your way through the celebrity memoirs, pornographic cook books, and cheap thrills that satisfy most and you get to the second wave of vomit-inducing product: offerings for the inspired and arty. Matte poetry books, classics, the finest culture can provide packaged and wedged into trendy coverings, kidding you that you’re buying a fashion accessory, not a book. But hey, if you can stomach a trip further into the shop, you hit on the meatier stuff – history, science, economics – provided they can stick ‘pop.’ in front of it, they’ll stock it. Pop. psychology, pop. art, pop. life. It’s the new world – we don’t want serious anymore, we want nuggets of almost-useful information. Books are the past, they’re on the out. Information is digital now; bookshops, they’re somewhere between gallery and museum.