Publishing is a business and writing is an art. The two have to be crammed together despite the clearly different motivations behind them.

As a book author, it's your responsibility to cast a vision for your book about the length and appearance before you pitch the idea to a publisher.

Just because everyone CAN publish a book these days, doesn't mean everyone SHOULD. The world doesn't need 1000 knock-offs of 50 Shades of Grey. I'm not so sure the world even needed ONE 50 Shades of Grey.

The size of your audience is more important than the size of your book

Book publishing would be so much easier without the authors.