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People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'."Create your story... publish it online and make sure people will find you when they Google you.

Anouk Pappers & Maarten Schäfer , in Coolbrands - The Guru book
storytelling storyteller around-the-world creative-mind anouk-pappers around-the-world-in-80-brands coolbrands maarten maarten-schäfer schafer

In this time of 'information overload', people do not need more information. They want a story they can relate to.

Maarten Schäfer , in Around The World in 80 Brands
storytelling storyteller around-the-world creative-mind around-the-world-in-80-brands coolbrands maarten maarten-schäfer schafer