Anthropomorphism originally meant the attribution of human characteristics to God. It is curious that the word is now used almost exclusively to ascribe human characteristics--such as fidelity or altruism or pride, or emotions such as love, embarrassment, or sadness--to the nonhuman animal. One is guilty of anthropomorphism, though it is no longer a sacrilegious word. It is a derogatory, dismissive one that connotes a sort of rampant sentimentality. It’s just another word in the arsenal of the many words used to attack the animal rights movement.