Maths is at only one remove from magic.

When we go online, we commit ourselves to the care of online mechanisms. Digital Band-Aids for digital wounds. We feed ourselves into machines, hoping some algorithm will digest the mess that is our experience into something legible, something more meaningful than the "bag of associations" we fear we are.

An algorithm must be seen to be believed.

Dawes observed that the complex statistical algorithm adds little or no value. One can do just as well by selecting a set of scores that have some validity for predicting the outcome and adjusting the values to make them comparable (by using standard scores or ranks). A formula that combines these predictors with equal weights is likely to be just as accurate in predicting new cases as the multiple-regression formula that was optimal in the original sample. More recent research went further: formulas that assign equal weights to all the predictors are often superior, because they are not affected by accidents of sampling.

In algorithms, as in life, persistence usually pays off.

The next question is how? How does news find us? What you need is a certain critical literacy about the fact that you are almost always subject to an algorithm. The most powerful thing in your world now is an algorithm about which you know nothing about.