You think an idea's bad but to others, it's a brilliant idea. Instead of thinking that an idea is bad, look at it differently and the final outcome of this "bad" idea will shock you. Rules should be followed. It is a tradition to know what can and can't be done. But innovation doesn't require the boundaries rules provide. It is when you stop following that you start having unexpected fun.

Craft the story now so you'll be proud to tell it later.

Failure is inevitable, and that the key to success is not dodging every bullet but being able to recover quickly.