Active or ambitious women were not only rare but often evil. Wonder Woman flipped this paradigm by embodying the strength, assertiveness, and independence usually associated with bad girls and villains in a positive heroic light. The Golden Age Wonder Woman was a blatant rejection of the good girl/bad girl binary and even offered a critique of the good girl role.

Even bullying was important to Wonder Woman, and in Sensation Comics #23 she stopped a gang who were picking on a young boy, showed the head bully the error of his ways and learned about his home situation, spoke to his father about his abusive tendencies, and then helped the father get a job in a wartime factory. She always took the time to get to the root of the problem.