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I cannot even imagine where I would be today were it not for that handful of friends who have given me so much of themselves, helped me find so much of me, and always been there to support when I needed it most. #BandOfBrothers.

friendship

Look at your own behaviors and ask yourself, “Would I want to be my friend???

friendship business

REAL trumps PERFECT... because REAL creates TRUST.

friendship business marketing social-media

Listen for “Moments” — and Make it Personal

friendship business marketing

It's about "Moments," not Milestones.

friendship family business marketing social-media

If you are only focused on the Money... You risk completely overlooking the People.

friendship business marketing social-media

Boomers were the original Millennials.

business marketing social-media

LESS fabrication, MORE facilitation

business social marketing

ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.

relationships business marketing social-media roi

Make this part of your brand DNA... Tell Your Story In a Way People Will Care.

culture brand-dna

People who Care about their Health, Share about their Health.

em The Age of Influence: Selling to the Digitally Connected Customer
health healthy-living

Old marketing was dictation... new marketing is communication. Change from Convince & Convert to Converse & Convert!

communication marketing

Network Gives You Reach… Community Gives You Power!

community network

Networks Connect... Communities Care!

em How to Look People in the Eye Digitally
community network

Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

influence

There is no Social Media without Women... it ceases to exist!

em The Age of Influence: Selling to the Digitally Connected Customer
social-media social-marketing shopper-marketing

Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.

marketing social-media shopper-marketing

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.

relationships social-media relationship-marketing

A Brand is what a Business/Person does… a Reputation is what people Remember and Share.

marketing branding

Simplicity IS the new EDLP (every day low price)!

em Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR
simplicity retail edlp

Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.

relationships winning

Conversation is the Best Content.

em The Age of Influence: Selling to the Digitally Connected Customer
conversation content

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