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  3. Sun Tzu
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Appear weak when you are strong, and strong when you are weak.

em The Art of War
life war deception

There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard. There are not more than five primary colours, yet in combinationthey produce more hues than can ever been seen.There are not more than five cardinal tastes, yet combinations ofthem yield more flavours than can ever be tasted.

em The Art of War
inspirational music diversity creativity colors invention innovation idic problem-solving

The wise warrior avoids the battle.

em The Art of War
inspirational

Even the finest sword plunged into salt water will eventually rust.

philosophy war thought-provoking

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.

em The Art of War
philosophy war chinese epistemology empiricism military-philosophy

One hundred victories in one hundred battles is not the most skillful, subduing the other's military without battle is the most skillful.

wisdom war battle

Supreme excellence consists of breaking the enemy's resistance without fighting.

em The Art of War
war success politics

You can be sure of succeeding in your attacks if you only attack places which are undefended.You can ensure the safety of your defense if you only hold positions that cannot be attacked.

em The Art of War
war success strategy safety defence attack

Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.

em The Art of War
people opportunity surprise predictability

The supreme art of war is to subdue the enemy without fighting.

em The Art of War
victory war diplomacy strategy

Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.

em The Art of War
war business strategy

All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.

em The Art of War
war deception strategy tactics warfare

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .

em The Art of War
war security strategy preparation tactics

To know your Enemy, you must become your Enemy.

war enemy sun-tzu

There is no instance of a nation benefitting from prolonged warfare.

em The Art of War
war benefit

Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.

em The Art of War
war elements

The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

em The Art of War
war importance safety state

When you surround an army, leave an outlet free. Do not press a desperate foe too hard.

em The Art of War
war business strategy

To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.

em The Art of War
peace victory war psychology strategy intimidation art-of-war

who wishes to fight must first count the cost

em The Art of War
war business strategy

One mark of a great soldier is that he fight on his own terms or fights not at all.

war fight sun-tzu

Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.

em The Art of War
war business strategy

When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders'.

war strategy

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

em The Art of War
war business strategy

Great results, can be achieved with small forces.

em The Art of War
war business strategy

The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

em The Art of War
war business strategy

If your opponent is of choleric temper,  seek to irritate him.  Pretend to be weak, that he may grow arrogant.

em The Art of War
war business strategy

He will win who, prepared himself, waits to take the enemy unprepared.

em The Art of War
war business strategy

Be where your enemy is not.

inspirational war enemy sun-tzu

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull.  Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.

em The Art of War
war business strategy

When we are near, we must make the enemy believe we are far away...

em The Art of War
war military-theory

Through you we learn to be invisible, through you inaudible; and hence we can hold the enemy's fate in our hands.

em The Art of War
fate war learning enemies secrets hands strategy invisible inaudible

If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the condition of a whole army from the behavior of a single man.]

em The Art of War
war business strategy

Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.

em The Art of War
war water strategy shape conditions constant

Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.

em The Art of War
war enemies fighting strategy field

Standing on the defensive indicates insufficient strength; attacking, a superabundance of strength.

em The Art of War
strength war strategy defense

the opportunity of defeating the enemy is provided by the enemy himself.

em The Art of War
war enemy opportunity defeat strategy

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.

em The Art of War
home war enemies bait strategy army

It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack him; if twice as numerous, to divide our army into two.

em The Art of War
war rules strategy forces armies

For should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.

em The Art of War
war enemies weakness strategy

If we wish to fight, the enemy can be forced to an engagement even though he be sheltered behind a high rampart and a deep ditch. All we need do is attack some other place that he will be obliged to relieve.

em The Art of War
war enemies wish strategy

When you start a fire, be to windward of it. Do not attack from the leeward.

em The Art of War
war

War is like a fire - if you do not put it out, it will burn itself out.

em The Art of War
war

If soldiers are punished before they have grown attached to you, they will not prove submissive;and, unless submissive, then will be practically useless. If, when the soldiers have become attachedto you, punishments are not enforced, they will still be unless.

em The Art of War
relationship discipline leadership charisma

Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.

em The Art of War
leadership

Understand both yourself and your enemy, and you shall always emerge victorious

life-and-living

In the midst of chaos, there is also opportunity

em A Arte da Guerra
business strategy

Rewards for good service should not be deferred a single day.

em The Art of War
war business strategy

If you do not take opportunity   to   advance and reward   the   deserving,   your subordinates will not carry out your commands, and disaster will ensue.

em The Art of War
war business strategy

mystify, mislead, and surprise the enemy

em The Art of War
war business strategy

If he sends reinforcements everywhere, he will everywhere be weak.

em The Art of War
war business strategy

When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.

em The Art of War
war business strategy

If there is disturbance in the camp, the general's authority is weak.

em The Art of War
war business strategy

the worst calamities that befall an army arise from hesitation

em The Art of War
war business strategy

You can be sure of succeeding in your attacks if you only attack places which are undefended.

em The Art of War
war business strategy

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

em The Art of War
war business strategy

Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose.

em The Art of War
war business strategy

if you fight with all your might,  there is a chance of life; where as death is certain if you cling to your corner

em The Art of War
war business strategy

You can ensure the safety of your defense if you only hold positions that cannot be attacked.

em The Art of War
war business strategy

We cannot enter into alliances until we are acquainted with the designs of our neighbors.

em The Art of War
war business strategy

Whether in an advantageous position or a disadvantageous one, the opposite state should be always present to your mind.

em The Art of War
war business strategy

There are not more than five primary colors  (blue, yellow,  red, white, and black), yet in combination they produce more hues than can ever been seen.

em The Art of War
war business strategy

When the common soldiers are too strong and their officers too weak, the result is INSUBORDINATION.

em The Art of War
war business strategy

When the officers are too strong and the common soldiers too weak, the result is COLLAPSE.

em The Art of War
war business strategy

The principle on which to manage an army is to set up one standard of courage which all must reach.

em The Art of War
war business strategy

We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps.

em The Art of War
war business strategy

Danger has a bracing effect.

em The Art of War
war business strategy

first lay plans which will ensure victory, and then lead your army to battle;  if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured

em The Art of War
war business strategy

If we wish to wrest an advantage from the enemy, we must not fix our minds on that alone, but allow for the possibility of the enemy also doing some harm to us, and let this enter as a factor into our calculations.

em The Art of War
war business strategy

To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.

em The Art of War
war business strategy

Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.

em The Art of War
war business strategy

At first, then, exhibit the coyness of a maiden,  until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.

em The Art of War
war business strategy

Ground on which we can only be saved from destruction by fighting without delay, is desperate ground.

em The Art of War
war business strategy

When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream.  It will be best to let half the army get across, and then deliver your attack.

em The Art of War
war business strategy

Attack him where he is unprepared, appear where you are not expected.

em The Art of War
war business strategy

Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.

em The Art of War
war business strategy

If his forces are united, separate them.

em The Art of War
war business strategy

who does not know the evils of war cannot appreciate its benefits

em The Art of War
war business strategy

do many calculations lead to victory, and few calculations to defeat

em The Art of War
war business strategy

Conceal your dispositions, and your condition will remain secret, which leads to victory;  show your dispositions, and your condition will become patent, which leads to defeat.

em The Art of War
war business strategy

The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.

em The Art of War
war business strategy

These military devices, leading to victory, must not be divulged beforehand.

em The Art of War
war business strategy

So long as victory can be attained,  stupid haste is preferable to clever dilatoriness.

em The Art of War
war business strategy

A clever general, therefore, avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return.

em The Art of War
war spirit strategy clever army attack

Know the enemy, know yourself and victory is never in doubt, not in a hundred battles.

em The Art of War
perspective strategy approach

If quick, I survive.If not quick, I am lost.This is "death.

survival spy

There are five dangerous faults which may affect a general:(1) Recklessness, which leads to destruction;(2) cowardice, which leads to capture;(3) a hasty temper, which can be provoked by insults;(4) a delicacy of honor which is sensitive to shame;(5) over-solicitude for his men, which exposes him to worry and trouble.

em The Art of War
war worry shame destruction trouble fault danger cowardice homer lead general capture reckless temper

Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him.

em The Art of War
war enemies strategy will cleverness combat

If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him. Though an obstinate fight may be made by a small force, in the end it must be captured by the larger force.

war strategy principles tactics

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

em The Art of War
strategy

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win

em The Art of War
strategy

The art of war is the art of deception.

strategy tactics

Hold out baits to entice the enemy. Feign disorder, and crush him.

em The Art of War
war strategy

If, on the other hand, in the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune.

em The Art of War
war fortune difficulty strategy advantage seize

There are roads which must not be followed, armies which must be not attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

em The Art of War
war obedience strategy roads army attack command

The rising of birds in their flight is the sign of an ambuscade. Startled beasts indicate that a sudden attack is coming.

em The Art of War
war flight strategy birds beast signs attack rising

5,6. The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.

em The Art of War
war strategy

it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.

em The Art of War
war strategy army capture

If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.

em The Art of War
war strategy

If he is taking his ease, give him no rest. If his forces are united, separate them.

war strategy

He wins his battles by making no mistakes.Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated.

em The Art of War
inspirational war success strategy warfare

5,6. The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.Excerpt From: Sunzi. “The Art of War.” iBooks. This material may be protected by copyright.

em The Art of War
war strategy

O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible, and hence we can hold the enemy's fate in our hands.

em The Art of War
military military-philosophy

Thus it is that in war the victorious strategist only seeks battle after the victory is won, whereas he who is destined to defeat first fights and afterwards looks for victory.

em The Art of War
war military china

One need not destroy one's enemy. One need only destroy his willingness to engage.

victory enemy destroy

Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.

em The Art of War
victory war defeat battle stratagem

He who advances without seeking fame,Who retreats without escaping blame,He whose one aim is to protect his people and serve his lord,The man is a jewel of the Realm

em The Art of War
fame jewel retreat

Every battle is won before it is fought.

battle won fought

If you know the enemy and know yourself you need not fear the results of a hundred battles.

war

The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies of your enemies without even having to fight them.

war

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