When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.
That day, after barely resurfacing from a seventy-two meter warm up dive into the Blue Hole, Mevoli went into cardiac arrest and died. This time, he wasn’t able to bring himself back. When asked to comment on the accident, Natalia Molchanova, regarded by many as the greatest freehold breath diver in the world, said, “the biggest problem with freedivers . . . [is] now they go too deep too fast.” Less than two years later, off the coast of Spain, Molchanova took a quick recreational dive of herown. She deliberately ran though her usual set of breathing exercises, attached a light weight to her belt to help her descend, and swam downward, alone. It wassupposed to be a head-clearing reset. But, Molchanova didn’t come back either. And that’s the problem that free diving shares with many other state-shifting techniques: return too soon, and you’ll always wonder if you could have gonedeeper. Go too far, and you might not make it back.
When free from the confines of our normal identity, we are able to look at life, and the often repetitive stories we tell about it, with fresh eyes. Come Monday morning, we may still clamber back into the monkey suits of our everyday roles—parent, spouse, employee, boss, neighbor—but, by then, we know they're just costumes with zippers.
Ecstatic technology isn't limited to silicon chips and display screens. As John Lilly's early research established, it's the knowledge of how to tweak the knobs and levers in our brain. When we get it right, it produces those invaluable sensations of selflessness, timelessness, effortlessness, and richness.
While we've painted the guardians of the pale in a somewhat reactionary light, let's give the gatekeepers their due. What lies beyond the pale isn't always safe and secure. Outside the fence of state-sanctioned consciousness, there are, to be sure, peaks of profound insight and inspiration. But there are also the swamps of addiction, superstition, and groupthink, where the unprepared can get stuck.
No one can claim their particular vision of the divine as correct, if there are thousands of other 'visions' with which to compare it. And anyone who does try to claim the spotlight? Even a few decades ago, they could have started a cult. These days, they'll just get trolled online, then ignored.