Funny how you never hear novelists or painters say they work in the 'creative industries', but only squalid little advertising people. How could this be? (.....)If you listen to advertisers, you'd think they're the fucking Oracle and that for a fee they'll slip you the Answer. They are obsessed with being seen as 'creative', but what they do seems rather to be 'parasitical' : pinching cultural innovations and using them to persuade people that they want stuff. So there's a dilemma for us all to think 'creatively' about.