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To paraphrase Einstein, insanity is expecting employees to do one thing while rewarding them for doing something else.

em Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
insanity business misattributed-to-einstein employees paraphrasing-narcotics-anonymous

Most companies that win don't have a unique strategy; quite the opposite, they are doing what everyone else is doing but have figured out how to execute better.

em Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
business strategy companies

The simple truth is that technology is still a poor substitute for human interaction.

em Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
business technology customers customer-experience

If you give customers a chance, they’ll communicate with you in many ways.

em Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
business communication customers

Customers are speaking to you implicitly via their behavior, captured in the footprints they leave behind in your systems.

em Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
business footprints customers

Realize that employees and the customers both have to be engaged, at the same time, to move your business forward for sustainable success.

em Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
success business employees customers sustainable

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