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In each case, the relative cost of postponing the purchase for buyer and seller determines the intensity of competition between the [past and future] selves of the seller. If the buyer has a lower cost of postponing the purchase (delay, making do with an interior model) than the seller (inventory, staff salaries) the buyer has the bargaining power.

em Principles of Pricing: An Analytical Approach
competition economics 2012 bargaining competing-with-yourself credibility pricing buyer-behavior discount-price

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