People tend to accept information that confirms their existing beliefs and feelings, and reject information that contradicts them. This is called “motivated reasoning,” and it means that providing people with corrective information often does not work and may even strengthen their original beliefs. This also means that when people receive new information, their existing beliefs and feelings may have more influence over whether they believe or reject this information than rational reasoning.
Rwanda’s Muslim community is an example of a group (a full community rather than isolated individuals) that resisted the appeal of dangerous speech and other pressures to participate in the genocide. The Muslim community, which had both Hutu and Tutsi members, not only refused to participate in the genocide but actively opposed it. Its actions during the genocide included rescuing, hiding, and taking care of Muslim and non-Muslim Tutsis, and providing safe haven in mosques. Muslims also rejected commands to kill or reveal Tutsis hidden in their communities, on several occasions going so far as to fight back and be killed themselves.
Engaged Audience Members are receptive to the messages of dangerous speech and to condoning group-targeted harm, but are not hardliners. For example, they may be easily influenced by charismatic leaders who promise to resolve their grievances, or be receptive to blame narratives. This could be any member of society, but certain types of people (based on demographic or other characteristics) may be disproportionately engaged.