We welcome into our homes the machines that vacuum the thoughts out of our heads and pump in someone else's. John Berger in Ways of Seeing said that television advertisers succeeded by persuading viewers to envy themselves as they would be if they bought the product. These programmes do something similar, by persuading the viewer to envy himself as he would be if his life were that little bit more exciting and melodramatic than it actually is. They can make things seem normal that are not.
I think it is important for our society to wonder why it has lately become so ready to accept that human woe can be cured or soothed by chemicals. These chemicals do not alter or reform the ills of our civilisation. They adapt the human being to them.
In my early teens, [my grandfather] would sometimes stomp around his living room, where he used to shave towards mid-day with bowl, brush and open razor, deriding my ignorance and mocking the made-up discipline of sociology, which I at one stage claimed to be studying. 'What is sociology?' he roared derisively, twisting and rolling the silly word on his Hampshire tongue. I knew, alas, that he was quite right.