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  3. Niccolò Machiavelli
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And here comes in the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both; but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.

em The Prince
love fear

The first method for estimating the intelligence of a ruler is to look at the men he has around him.

em The Prince
philosophy

Because there are three classes of intellects: one which comprehends by itself; another which appreciates what others comprehend; and a third which neither comprehends by itself nor by the showing of others; the first is the most excellent, the second is good, the third is useless.

em The Prince
knowledge philosophy intelligence intellect comprehension use

A prudent man should always follow in the path trodden by great men and imitate those who are most excellent, so that if he does not attain to their greatness, at any rate he will get some tinge of it.

em The Prince
philosophy

Men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries, of more serious ones they cannot; therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge.

em The Prince
philosophy revenge politics

A prince must not have any other object nor any other thought… but war, its institutions, and its discipline; because that is the only art befitting one who commands.

em The Prince
philosophy war

Is it better to be loved or feared?

em The Prince
philosophy political-philosophy

God is not willing to do everything, and thus take away our free will and that share of glory which belongs to us.

em The Prince
inspiration god glory free-will

It is of the greatest important in this world that a man should know himself, and the measure of his own strength and means; and he who knows that he has not a genius for fighting must learn how to govern by the arts of peace.

peace wisdom war strategy

Never was anything great achieved without danger.

risk success daring

Whosoever desires constant success must change his conduct with the times.

desire success

Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.

em The Prince
inspirational power motivational

But confining myself more to the particular, I say that a prince may be seen happy to-day and ruined to-morrow without having shown any change of disposition or character. This, I believe, arises firstly from causes that have already been discussed at length, namely, that the prince who relies entirely upon fortune is lost when it changes. I believe also that he will be successful who directs his actions according to the spirit of the times, and that he whose actions do not accord with the times will not be successful. Because men are seen, in affairs that lead to the end which every man has before him, namely, glory and riches, to get there by various methods; one with caution, another with haste; one by force, another by skill; one by patience, another by its opposite; and each one succeeds in reaching the goal by a different method. One can also see of two cautious men the one attain his end, the other fail; and similarly, two men by different observances are equally successful, the one being cautious, the other impetuous; all this arises from nothing else than whether or not they conform in their methods to the spirit of the times. This follows from what I have said, that two men working differently bring about the same effect, and of two working similarly, one attains his object and the other does not.

em The Prince
inspirational power motivational

For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.

em The Prince
inspirational power motivational

I conclude therefore that, fortune being changeful and mankind steadfast in their ways, so long as the two are in agreement men are successful, but unsuccessful when they fall out. For my part I consider that it is better to be adventurous than cautious, because fortune is a woman, and if you wish to keep her under it is necessary to beat and ill-use her; and it is seen that she allows herself to be mastered by the adventurous rather than by those who go to work more coldly. She is, therefore, always, woman-like, a lover of young men, because they are less cautious, more violent, and with more audacity command her.

em The Prince
inspirational power motivational

For this reason a prince ought to take care that he never lets anything slip from his lips that is not replete with the above-named five qualities, that he may appear to him who sees and hears him altogether merciful, faithful, humane, upright, and religious. There is nothing more necessary to appear to have than this last quality, inasmuch as men judge generally more by the eye than by the hand, because it belongs to everybody to see you, to few to come in touch with you. Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them; and in the actions of all men, and especially of princes, which it is not prudent to challenge, one judges by the result.

em The Prince
inspirational power motivational

From this arises the following question: whether it is better to be loved than feared, or the reverse. The answer is that one would like to be both the one and the other, but because they are difficult to combine, it is far better to be loved than feared if you cannot be both.

love fear machiavelli

From this arises the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.

em The Prince
love fear

Again, a Prince should show himself a patron of merit, and should honour those who excel in every art. He ought accordingly to encourage his subjects by enabling them to pursue their callings, whether mercantile, agricultural, or any other, in security, so that this man shall not be deterred from beautifying his possessions from the apprehension that they may be taken from him, or that other refrain from opening a trade through fear of taxes; and he should provide rewards for those who desire so to employ themselves, and for all who are disposed in any way to add to the greatness of his City or State.

em The Prince
freedom politics politicians capitalism republic free-market low-taxes

He who wishes to be obeyed must know how to command

em The Prince
leadership politics tyranny bdsm-sex

It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who gain by the new ones.

change politics caution

The promise given was a necessity of the past: the word broken is a necessity of the present.

em The Prince
politics

In conclusion, the arms of others either fall from your back, or they weigh you down, or they bind you fast.

em The Prince
politics strategy political-science warfare

He who causes another to become powerful ruins himself, for he brings such a power into being either by design or by force, and both of these elements are suspects to the one whom he has made powerful.

em The Prince
politics

These opportunities, then, gave these men the chance they needed, and their great abilities made them recognize it.

politics moses machiavelli the-prince

Those who believe that where great personages are concerned new favors cause old injuries to be forgotten deceive themselves.

politics machiavelli the-prince

Without an opportunity, their abilities would have been wasted, and without their abilities, the opportunity would have arisen in vain.

politics machiavellian machiavelli theprince

It is necessary for a prince wishing to hold his own to know how to do wrong, and to make use of it or not according to necessity.

em The Prince
politics strategy

There are many who think a wise prince ought, when he has the chance, to foment astutely some enmity, so that by suppressing it he will augment his greatness.

em The Prince
politics

...no one should marvel at the ease with which Alexander [the Great] kept possession of Asia, or at the difficulties which others, like Pyrrhus and many more, had in preserving their conquests. The difference does not arise from the greater or lesser ability of the conqueror, but from dissimilarities in the conquered lands.

politics theprince

A prince ought to have two fears one from within on account of his subjects the other from without on account of external powers. From the latter he is defended by being well armed and having good allies and if he is well armed he will have good friends and affairs will always remain quiet within when they are quiet without unless they should have been already disturbed by conspiracy and even should affairs outside be disturbed if he has carried out his preparations and has lived as I have said as long as he does not despair he will resist every attack.

em The Prince
politics

Considering thus how much honor is awarded to antiquity, and how many times—letting pass infinite other examples—a fragment of an ancient statue has been bought at high price because someone wants to have it near oneself, to honor his house with it, and to be able to have it imitated by those who delight in that art, and how the latter then strive with all industry to represent it in all their works; and seeing, on the other hand, that the most virtuous works the histories show us, which have been done by ancient kingdoms and republics, by kings, captains, citizens, legislators, and others who have labored for their fatherland, are rather admired than imitated—indeed they are so much shunned by everyone in every least thing that no sign of that ancient virtue remains with us—I can do no other than marvel and grieve… From this it arises that the infinite number who read [the histories] take pleasure in hearing of the variety of accidents contained within them without thinking of imitating them, judging that imitation is not only difficult but impossible—as if heaven, sun, elements, men had varied in motion, order, and power from what they were in antiquity. Wishing, therefore, to turn men from this error, I have judged it necessary to write on all those books of Titus Livy...

em The Discourses
classics history politics ancients

Armour belonging to someone else either chops off you or weighs you down or is too tight

em The Prince
learning history politics

For no man is found so prudent as to know how to adapt himself to these changes, both because he cannot deviate from the course to which nature inclines him, and because, having always prospered while adhering to one path, he cannot be persuaded that it would be well for him to forsake it. And so when occasion requires the cautious man to act impetuously, he cannot do so and is undone: whereas had he changed his nature with time and circumstances, his fortune would have been unchanged.

em The Prince
growth change comfortable innovation

... I believe that he will prosper most whose mode of acting best adapts itself to the character of the times; and conversely that he will be unprosperous, with whose mode of acting the times do not accord.

em The Prince
leadership business strategy innovation

He listened to their opinions, stated his own, and supported them with reasons; and from his being constantly occupied with such meditations, it resulted, that when in command no complication could ever present itself with which he was not prepared to deal.

em The Prince
leadership debate preparation

... From want of foresight men make changes which relishing well at first do not betray their hidden venom, as I have already observed respecting hectic fever. Nevertheless, the ruler is not truly wise who cannot discern evils before they develop themselves, and this is a faculty given to few.

leadership business innovation prevention

... Whoever becomes master of a city accustomed to live in freedom and does no destroy it, may reckon on being destroyed by it. For if it should rebel, it can always screen itself under the name of liberty and its ancient laws, which no length of time, nor any benefit conferred will ever cause it to forget; and do what you will, and take what care you may, unless the inhabitants be scattered and dispersed, this name, and the old order of things, will never cease to be remembered...

em The Prince
leadership tyranny conquest politician

... If instead of colonies you send troops, the cost is vastly greater, and the whole revenues of the country are spent in guarding it so that the gain becomes a loss, and much deeper offense is given since in shifting the quarters of your soldiers from place to place the whole country suffers hardship, which as all feel, all are made enemies and enemies who remaining, although vanquished, in their own homes, have power to hurt. In every way, therefore, this mode of defense is as disadvantageous as that by colonizing is useful.

em The Prince
leadership politicians military conquest invasion

When evening comes, I return home and go into my study. On the threshold I strip off my muddy, sweaty, workday clothes, and put on the robes of court and palace, and in this graver dress I enter the antique courts of the ancients and am welcomed by them, and there I taste the food that alone is mine, and for which I was born. And there I make bold to speak to them and ask the motives of their actions, and they, in their humanity, reply to me. And for the space of four hours I forget the world, remember no vexation, fear poverty no more, tremble no more at death: I pass indeed into their world.

reading machiavelli

... He who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new... partly from the incredulity of mankind, who will never admit the merit of anything new, until they have seen it proved by the event.

em The Prince
intelligence estrangement invention innovation pariah

Everyone who wants to know what will happen ought to examine what has happened: everything in this world in any epoch has their replicas in antiquity.

history

Men always praise antiquity and fault the present, although not always reasonably, and they are partisans of things past such that not only do they celebrate those ages that they know from what historians have preserved of them, but also those that as old men they recall having seen in their youth. And if this opinion of theirs is false, as it is most of the time, I am persuaded that there are various causes that lead them into this deception.

em The Prince and Other Writings
time nostalgia ageing memory history

To understand the nature of the people one must be a prince, and to understand the nature of the prince, one must be of the people

people nature understand prince niccolò-machiavelli

Wisdom consists of knowing how to distinguish the nature of trouble, and in choosing the lesser evil.

em The Prince
power justification wisdom-in-war

Therefore a wise prince ought to adopt such a course that his citizens will always in every sort and kind of circumstance have need of the state and of him, and then he will always find them faithful.

em The Prince
power government machiavelli

Men in general are as much affected by what a thing appears to be as by what it is, indeed they are frequently influenced more by appearances than by reality.

life truth reality wisdom politics

A return to first principles in a republic is sometimes caused by the simple virtues of one man. His good example has such an influence that the good men strive to imitate him, and the wicked are ashamed to lead a life so contrary to his example.

philosophy goodness society kindness

A prudent man will always try to follow in the footsteps of great men and imitate those who have been truly outstanding, so that, if he is not quite as skillful as they, at least some of their ability may rub off on him.

em The Prince
learning greatness imitation example

It is not titles that honour men, but men that honour titles.

men honor titles

Men are driven by two principal impulses, either by love or by fear.

em The Discourses
love hate men driving-forces impulses

CHAPTER VIConcerning New Principalities Which Are Acquired By One's Own Arms And AbilityLET no one be surprised if, in speaking of entirely new principalities as I shall do, I adduce the highest examples both of prince and of state; because men, walking almost always in paths beaten by others, and following by imitation their deeds, are yet unable to keep entirely to the ways of others or attain to the power of those they imitate. A wise man ought always to follow the paths beaten by great men, and to imitate those who have been supreme, so that if his ability does not equal theirs, at least it will savour of it. Let him act like the clever archers who, designing to hit the mark which yet appears too far distant, and knowing the limits to which the strength of their bow attains, take aim much higher than the mark, not to reach by their strength or arrow to so great a height, but to be able with the aid of so high an aim to hit the mark they wish to reach.

em The Prince
goals path vision goal ability aim followers example reach

..it happens in all human affairs that we never seek to escape one mischief without falling into another. Prudence therefore consists in knowing how to distinguish degrees of disadvantage, and in accepting a less evil as a good.

em The Prince
wisdom evil good political-philosophy practicality prudence machiavelli

A prince need take little account of conspiracies if the people are disposed in his favor.

em The Prince
respect hatred contempt loved

If they lacked the opportunity, the strength of their sprit would have been sapped; if they had lacked ability, the opportunity would have been wasted.

em The Prince
opportunity ability macchiavelli the-prince

... When Princes devote themselves rather to pleasure than to arms, they lose their dominions.

em The Prince
politicians military leaders presidency lackadaisical

... War is the sole art looked for in one who rules...

em The Prince
war politicians leaders

And what physicians say about consumptive illnesses is applicable here: that at the beginning, such an illness is easy to cure but difficult to diagnose; but as time passes, not having been recognized or treated at the outset, it becomes easy to diagnose but difficult to cure.

em The Prince
problems politics diagnosis

For this can be said of men in general: that they are ungrateful, fickle, hypocrites and dissemblers, avoiders of dangers, greedy for gain; and while you benefit them, they are entirely yours, offering you their blood, their goods, their life, their children,...when need is far away, but when you actually become needy, they turn away. (translated by Wayne A. Rebhorn)

em The Prince
mankind duplicity

People should either be caressed or crushed. If you do them minor damage they will get their revenge; but if you cripple them there is nothing they can do. If you need to injure someone, do it in such a way that you do not have to fear their vengeance.

revenge scary badass

Never do an enemy a small injury.

enemy revenge injury caution vengeance damage

Florence which included diplomatic missions to various European courts.

em The Prince
kindlehighlight

at Florence which included diplomatic missions to various European courts. Imprisoned

em The Prince
kindlehighlight

It is double pleasure to deceive the deceiver.

pleasure deception deceive deceiver

When evening comes, I go back home, and go to my study. On the threshold I take off my work clothes, covered in mud and filth, and put on the clothes an ambassador would wear. Decently dressed, I enter the ancient courts of rulers who have long since died. There I am warmly welcomed, and I feed on the only food I find nourishing, and was born to savor. I am not ashamed to talk to them, and to ask them to explain their actions. And they, out of kindness, answer me. Four hours go by without my feeling any anxiety. I forget every worry. I am no longer afraid of poverty, or frightened of death. I live entirely through them.

reflection history study

Injuries, therefore, should be inflicted all at once, that their ill savour being less lasting may the less offend; whereas, benefits should be conferred little by little, that so they may be more fully relished.

em The Prince
politics strategy political-philosophy machiavelli shrewdness

Thus it is well to seem merciful, faithful, humane, sincere, religious, and also to be so; but you must have the mind so disposed that when it is needful to be otherwise you may be able to change to the opposite qualities. And it must be understood that a prince, and especially a new prince, cannot observe all those things which are considered good in men, being often obliged, in order to maintain the state, to act against faith, against charity, against humanity, and against religion. And, therefore, he must have a mind disposed to adapt itself according to the wind, and as the variations of fortune dictate, and, as I said before, not deviate from what is good, if possible, but be able to do evil if constrained.

em The Prince
politics strategy

... one would like to be both [loved and feared], but as it is difficult to combine both love and fear, if one has to choose between them it is far safer to be feared than loved

thought-provoking

Never attempt to win by force what can be won by deception.

em The Prince
deception

... Physicians tell us of hectic fever, that in its beginning it is easy to cure, but hard to recognize; whereas, after a time, not having been detected and treated at the first, it becomes easy to recognize but impossible to cure. And so it is with State affairs.

em The Prince
improvement politicians issues plan-of-attack

And you have to understand this, that a prince, especially a new one, cannot observe all those things for which men are esteemed, being often forced, in order to maintain the state, to act contrary to faith, friendship, humanity, and religion. “ The Prince, XVIII, 5

em The Prince
morals duty modern-stateman

What remains to be done must be done by you; since in order not to deprive us of our free will and such share of glory as belongs to us, God will not do everything himself.

em The Prince
god agency free-will exultation

[...T]he ways of God have been manifested beyond example: the sea is divided, the cloud has led the way, the rock has poured forth water, it has rained manna, everything has contributed to your greatness; you ought to do the rest. God is not willing to do everything, and thus take away our free will and that share of glory which belongs to us.

em The Prince
glory free-will

... By disarming, you at once give offense, since you show your subjects that you distrust them, either as doubting their courage, or as doubting their fidelity, each of which imputations begets hatred against you.

em The Prince
politicians weapons firearms 2nd-amendment

... On the whole, the best fortress you can have, is in not being hated by your subjects. If they hate you no fortress will save you...

em The Prince
politics politicians plebians

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