Tattoos, after all, are a passionate, usually doomed assertion of mastery of your own destiny, or at least a defiant embrace of one that you cannot control.

Of course, fashions come and go but metrosexuality isn’t a fashion – it’s an epoch. It represents a fundamental shift in what men are allowed to be and to want. Men are now permitted to be ‘passive’ – inviting our gaze.

In the 21st century men’s tits have not just rivalled but replaced women’s as the touchstone of ‘sexy’ in mainstream pop culture, even when the audience for them is other men.

Is there a support group for people who didn’t like ‘Brokeback Mountain’? We must, if the rave reviews and the newspaper reports are to be believed, be a very tiny — not to mention vulnerable — minority. Am I dead inside because I didn’t experience the torrent of emotions I’ve been reading about? Am I as emotionally crippled as Ennis because I didn’t blub and hug after sitting through this ‘visceral’ movie, but instead wanted to go and ‘help with the roundup’?

In a spornographic age it’s no longer enough for the male body to be presented to us by consumerism as merely attractive, or desiring to be desired, as it was in the early days of nakedly narcissistic male metrosexuality. This masculine coquettish-ness, pleasing as it is, no longer offers an intense enough image. Or provokes enough lust. It’s just not very shocking or arousing any more. In fact, it’s just too… normal. To get our attention these days the sporting male body has to promise us nothing less than an immaculately groomed, waxed and pumped gang-bang in the showers.

Contrary to what you have been told, metrosexuality is not about flip-flops and facials, ‘man-bags’ or ‘manscara’. Or about men becoming ‘girlie’ or ‘gay’. It’s about men becoming everything. To themselves. In much the way that women have been for some time. It’s the end of the sexual division of bathroom and bedroom labour. It’s the end of sexuality as we’ve known it.

At the dawn of the second decade of the Twenty First Century, masculinity has been rendered so self-conscious in our mediated, mirrored world that even ‘regular guys’ are apparently just a fashion fad – this season’s accessory.

The artistic disposition is little more than an extreme form of sulking.