Business is about profit, yes – and it is about more than profit: at its best, it is about expanding the possibilities of humanity.

As it is for a person, so it is for a company: having a sense of purpose is invigorating and motivating.

Many in business feel they have to live up to a machismo archetype of the big-swinging-dick business leader

To an extent, we get the big businesses we deserve. No conversation about the role of business in society is complete without considering the role of the public. Ultimately it is the public – as consumers, as citizens – who create the environment in which business operates.