In almost 25 years of experience as a high school guidance counselor, a regional college representative, and a private college counselor, I have noted the kinds of things that make the college process productive, successful, and enjoyable. I have worked with so many students who have blossomed in part due to their college search and application process. It can be a period of maturation and of self-exploration, with an honest assessment of skills and interests, development of task organization and discipline, renewed intrafamily communication, and travel to interesting cities and small college towns. I firmly believe when the journey to college is fully embraced, it can truly be loved.