Strategists seek to increase available options by manipulating structure and context, and in this way dictate the terms of conflict. One of the most captivating discussions of manipulating rules and boundaries to further the end of politics is in William Riker’s thought-provoking conception of heresthetics. Riker produces more than a dozen examples of a master strategist’s manipulation of perceptions, agendas, rules, and procedures to assure the strategist’s desired results would ensue. The strategist does not seek a specific outcome or decision; instead the process of decision-making is altered to increase the likelihood that a desired decision will be made. In most cases, the strategist provides additional choices for the opponent, inducing the other side to make a decision that was not previously apparent, but now seems necessary. By increasing the choices of others, strategists increase their own power.