In 2015, the writer Alex Blank Millard engaged in her own gender-swap experiment to highlight the misogynist nature of online abuse. Sick of constantly receiving rape threats from ‘faceless eggs’ online, she changed her Twitter profile photo to that of a white man – but kept the content she posted the same. When Millard tweeted about rape culture, fat shaming, and systemic oppression as Lady Alex, the standard response was a deluge of rape and death threats, and a bunch of guys calling her fat. When she commented on the same things as Straight- and Cis-Looking White Dude Alex, she was retweeted, favourited, and even cited by Buzzfeed (Millard, 2015).