My friend, doubt is the opposite of faith and the two cannot exist together in the same time and place. Either you believe or you don’t. To build your faith and to absolutely hammer home the incredible importance of embracing the reality that success is a choice.

Plain and simple, marketing is about nothing more than getting your product or service in front of likely buyers in a positively memorable way. Although there have been thousands of books written about marketing, that really is all that it’s about. When starting a business or growing your existing business, you must come to grips with the fact that marketing is SUPER IMPORTANT. In fact without effective marketing and a steady stream of customers, nothing else about your business really matters. The fancy LLC you just setup doesn’t matter. The super-detailed “Operating Agreement” doesn’t matter. The S-Corp you formed doesn’t matter and the new office space you just built out doesn’t matter either. Poor marketing makes people poor. Great marketing makes people rich.

I am writing this book so the doers, the drivers, and the hard workers out there will have a Step-By-Step ultra-practical guide that will teach the specific action steps one must take to start and grow a successful business. If you take action and do everything this book tells you to do, you will make millions. If you just intend on doing everything in this book you will make a mediocre living or you will be poor and it will be your own fault.