Printer's ink has been running a race against gunpowder these many, many years. Ink is handicapped, in a way, because you can blow up a man with gunpowder in half a second, while it may take twenty years to blow him up with a book. But the gunpowder destroys itself along with its victim, while a book can keep on exploding for centuries.
A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!
Books are the immortality of the race, the father and mother of most that is worth while cherishing in our hearts. To spread good books about, to sow them on fertile minds, to propagate understanding and a carefulness of life and beauty, isn't that high enough mission for a man?
We have all sorts of conditions of booksellers: one is fanatic on the subject of libraries. He thinks that every public library should be dynamited. Another thinks that moving pictures will destroy the book trade. What rot! Surely everything that arouses people's minds, that makes them alert and questing, increases their appetite for books. - Roger Mifflin