New technologies, be it the printed encyclopedia or Wikipedia, are not abstract machines that independently render us stupid or smart. As we saw with Enlightenment reading technologies, knowledge emerges out of complex processes of selection, distinction, and judgment—out of the irreducible interactions of humans and technology. We should resist the false promise that the empty box below the Google logo has come to represent—either unmediated access to pure knowledge or a life of distraction and shallow information. It is a ruse. Knowledge is hard won; it is crafted, created, and organized by humans and their technologies. Google’s search algorithms are only the most recent in a long history of technologies that humans have developed to organize, evaluate, and engage their world.