Reality can really tax your imagination.

Everything we hate about the media today was present at its creation: its corrupt or craven practitioners, its easy manipulation by the powerful, its capacity for propagating lies, its penchant for amplifying rage. Also present was everything we admire and require: factual information, penetrating analysis, probing investigation, truth spoken to power.

There's a long-standing debate in the media biz over whether the news outlets should give the public what it wants, or what it needs. This debate presupposes that media execs actually know what it wants or needs. And that there actually is a unitary "public.