I was never really about the money. Every business I've ever started has been more of a curiosity and a kind of "What if...
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The most enduring and galvanizing ideas and values of our civilization are embedded in our stories, from those of Homer, […] and Virgil, […] and to Jesus. It seems to be in our genetic makeup to capture our best ideas in stories, to enjoy them, to learn form them, and to pass them on to others (25)