Voltar

A long list of propositions does not necessarily make a coherent argument

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
empathy writing attention narrative education persuasion

The stranglehold of the departed was much resented by the new generation of aspiring authors. Which is why it is who did make the breakthrough were so admired.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
change communication relevance persuasion traditions

It is often the parishioners, the men and women in the pews, who set the tone.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
change culture bottom-up

Because there was no pre-existing patrician elite, those successful in the new book industry could write very swiftly to the top of the social hierarchy.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
change openness technology innovation fluidity

Print, it transpired, was not just an instrument of agitation and change: now it was equally necessary to win the peace.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
leadership communication media

Although Martin Luther's theological message was couched as an exhortation to all Christian people, his frame of reference, the human experiences on which he drew and his emotional sympathies, or almost entirely German.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
authenticity culture engagement relevance persuasion

His plain, undecorated, and utilitarian work reeked week of provincialism.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
culture technology media persuasion visuals

In an age that valued prolonged and detailed exposition, complexity, and repetition it was astonishing that Luther should have instinctively discerned the value of brevity.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
silence reflection communication self-discipline

Martin Luther was a thoroughly educated man but he wore this lightly. His sermons were littered with only examples and improving tales, drawing equally from the fables of Aesop and the follies of life he observed all around him.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
humility openness curiosity communication

In Martin Luther's life and behavior is very courteous and friendly, and there is nothing of the stern stoic or grumpy fellow about him. He can adjust to all occasions. In social gathering he is gay, witty, ever full of joy, always has a bright and happy face, no matter how seriously his adversaries threatening him. One can see that God's strength is within him. – Petrus Mosellanus

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
faith openness persuasion discipleship charisma aspect countenance

Like many men who experience fatherhood relatively late in life, Martin Luther was a devoted parent. Luther wrote his children letters of touching intensity, patiently converting the joys of the Christian life into a language of storytelling fit for the very young. A home with children brought out the best in Luther in a way that theological disputation patently did not.

em Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation
narrative parenthood discipleship