His (Claude Legrand's) method is founded in a simple directive: Don't conclude that the problem as it's first presented, or as you first perceive it, is indeed the actual problem. If you do, and you've got it wrong, the solution you produce may also be wrong. The first step to figuring out what your problem is, Legrand says, is to deconstruct it by questioning it.

A SWOT analysis involves asking, "What are our strengths and weaknesses? What are our opportunities? What are the threats?

Instead of going back and looking at the question, people tinker with the solution, trying to make it fit."-Claude Legrande..."The consequences of failing to do that [in our personal lives] are the same as those facing businesses - even more dire, perhaps, because what's being squandered isn't just the potential for profits. It's the potential for happiness. We miss opportunities to innovate and to make positive changes in our lives when we aren't willing to question ourselves.

...failure promotes success only if you actually take the time to analyze your mistakes.." "Failure has to be separated from fault, and for many people that requires a bit of deprogramming, as we learn early on that they are one and the same." "In this framework, intention is extremely important.