"There’s a long tradition in many disciplines regarding the breath, so I’m certainly not the first to suggest its importance. Unfortunately, though, having so much tradition, that gives the sense to many that there’s nothing really new there, nothing extraordinary to discover. The traditions themselves in most cases haven’t really evolved and haven’t succeeded in compelling the general public. Everyone knows to “take a deep breath” when stressed, but the immediate impact is minimal at best (actually, a deep breath is not much help; a long, smooth, slow exhale is, however). And the idea of another obligation, studying or relearning how to breathe, lacks inspiration."