"Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill."
trust value money business influence negotiation shopping business-quotes selling business-success sales sales-effectiveness sales-training selling-skills selling-tips influence-quotes business-advice buying customers business-to-business salespeople salesmanship buying-decision buying-decision-quote earn-the-right