"Changing the spelling of one's name to ensure success, performing rituals for good luck, wearing colored gem stones for success in business – all these fall into the same category of psychological reinforcement. Hence, emerged the blood-sucking professions of astrology, palmistry, vastushastra, numerology etc. The very existence of these fraudulent professions is predicated on the fear and anxiety of vulnerable masses. Thus, a person’s superstitious beliefs become the tool of exploitation in the hands of ruthless fraudsters."